Library
No longer talk at all about the kind of man that a good man ought to be, but be such.
Marcus Aurelius, Meditations X.16, trans. George Long (1862)
I write to get clear on what should be, how I should think about a topic, and what I owe my community. If others find it useful, good. I'd write it anyway, because I have to do it for myself before I can do it for anyone.
Essays (2026)
- Turned Off By Most Always-On Agents (October 2026). After the AI Hot Summer, the always-on agents come in two kinds, Personal Assistants and AI Employees, and which one fits depends on how you work.
- The One Brain With a Thousand Hands (July 2026). AI pays off when the whole organization can run a workflow, not when one power user gets faster.
- Values-Based Operational Decision-Making (May 2026). My Olin MBA capstone as a Koch Center Own-Operate-Invest Fellow: a way to measure how well a company's operations match its stated values, with a human and an AI model scoring side by side.
Case studies, 2021 to 2025
Some of these first ran on my firm's old site, and they read like it: they're about client work, written while it was fresh. They're lightly edited here, with each one's original date.
- Energy Without Direction (September 2025). A 120-year-old manufacturer with scattered initiatives, and the framework that put them in order.
- From Quick Tweak to Commercial System (September 2025). A quick website fix that became a full commercial rebuild.
- Invisible for a Century (September 2025). A 120-year-old manufacturer, invisible online, and the content system that changed that.
- Giving a Bayer Plant a Voice (May 2025). A recruitment video for a small-town workforce.
- "I Guess You Just Had to Be There" (May 2025). Event video as sales collateral for Danone.
- How a Creative Collaboration Elevated a Nobel-Nominated Nonprofit (May 2025). A 2022 Wings of Hope video made with a local city guide.
- The Product Was Never the Problem (December 2024). A founder-led makeup-tools brand, and the commercial system around a great product.
- How a Strategic Video Campaign Filled an Aviation Program Beyond Capacity (November 2024). Soar Into STEM, with Wings of Hope and Boeing.
- Shiny Object Syndrome Is Killing Your Growth (November 2024). Why growth comes from sticking with one strategy long enough to compound.
Earlier writing, 2018 to 2021
- Why I'm Building a Real-Life Guildhall (June 2021). Why we opened The Foundry in Red Bud, Illinois: a free co-working space and video studio, built like a video-game guildhall. It closed at the end of that summer.
- Top 3 Ways for Restaurants to Bridge the Gap Between Your Store and Online Platforms (December 2019). Three tactics for turning foot traffic into an online following: a recipe blog, scan codes, and a spoken password.
- CLV versus CLV (November 2018). What goes wrong when a company ranks its customers only by lifetime value.