How a Creative Collaboration Elevated a Nobel-Nominated Nonprofit to New Heights

The Setup

In 2022 Wings of Hope needed an audience with more money to give, on almost no budget. A St. Louis city guide had that audience, so I paid Wings of Hope's entry fee in video. The guide's 5th Volume came out in October 2022. I had known Wings of Hope since February 2020, and my first paid project for it was in April 2021.

The Problem

I sat on an auxiliary board for Wings of Hope, the two-time Nobel Peace Prize nominee, as VP of Digital Strategy and Fundraising. During my time serving the non-profit, I took it on myself to figure out a way to shine a spotlight on all that Wings of Hope does.

The Obstacle

To do so, I had to figure out a way to introduce WOH to a new audience, one with more disposable income to support humanitarian efforts, with an extremely limited budget. The city guide had the audience, but how could I get Wings of Hope into the guide?

The Idea

I reached out to the publication, and over the course of our conversation, had an idea: I would sponsor Wings of Hope and cover the entry fee to the guide, paying the fee in the form of a video that focuses on the incredible impact that nonprofits create for the St. Louis community.

The Community: St. Louis Nonprofits

This project made it evident to me that St. Louis is a city of giving, of generosity, charity, and of an unrivaled impact for those that need it. I was honored to carry the torch for these causes, and so blessed to be able to tell a story about the vast amount of good being done in our fair city.

The Process

To create the video deserving of these causes, I led the publication & 5 chosen nonprofits through two video shoots, collected every ounce of b-roll footage they had on hand, and curated the total footage into a story reflective of their impact.

At the end of the day, I created a breathtaking showcase of these incredible organizations.

The Results

I was ultimately completely successful in my initial goal: to place Wings of Hope, and their impact, on a new pedestal in front of a new, higher-income audience.

I was blessed to form such amazing relationships throughout my journey in helping communities nationwide evolve and create more value for those they serve.

First published on the Davidson Ventures site, May 2025; lightly edited.