Trade stall
Nothing, Lucilius, is ours, except time.
Seneca, Moral Letters to Lucilius, Letter 1, trans. Richard Mott Gummere (1917)
Client work from my own firm, Davidson Ventures, 2019 to 2025. These are a few highlights, not the full list.
Engagement list
- Firebrick and refractory products maker (2022 to 2025). A rebuilt website, a steady social program and the company's first online store, which returned more than 50% on its costs in its first twelve months, with no paid advertising.
- A regional accounting firm (2024). A sharper sales process and a target-market blueprint. The firm reported higher close rates and faster deals.
- A professional makeup-tools brand (2023 to 2024). A rebuilt store and checkout before the 2023 holidays. Revenue grew more than tenfold within a few months.
- Danone North America's Away From Home team (2021). A campus event, filmed and cut into a sales video that Danone sent to food buyers across the country to set up events of their own.
- Soar Into STEM, with Wings of Hope and Boeing (2021). Education and recruitment videos that helped a youth aviation program sell out.
- Bayer: a seed-processing plant (2021). A recruitment video for a plant that needed to fill more than a dozen roles.
Notes
The early work was mostly video: scripts, shoots and edits. Over time it moved into websites, sales processes and go-to-market systems.