A professional makeup-tools brand

What I did

• Rebuilt the website and checkout before the 2023 holiday season.
• Sharpened the brand's positioning and product story, and ran its Instagram content.
• Set up email capture.
• Sent product samples to makeup creators across the country.

What came of it (within a few months)

• Revenue grew more than tenfold, with the same products.
• The repeat-customer rate rose above 20%.
• Site sessions grew more than 450%, and the conversion rate doubled.

In her words

“...His pivotal role in digitally transforming my website and helping to manage and oversee all of our marketing has been a massive part of our online sales growth. Rob's ability to truly understand the essence of GBH and translate it into a successful digital platform has been remarkable...”

Hoda Deluvia, Owner, Glam By Hoda