Danone North America's Away From Home team
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- Who: Danone North America's foodservice sales team, which sells to schools, universities, hospitals and other food buyers.
- When: July to October 2021.
What I did
- Made the flyers for a campus customer event (July 2021).
- Traveled to the event at Purdue in September 2021 and filmed it: students, campus ambassadors, product and prizes.
- Cut the footage into a sales video for business buyers, delivered in October 2021.
What came of it
- Danone used the video on its internal channels first, then sent it to food-buying partners across the country to set up campus events of their own.
- Danone's team later brought me back for strategy work with its leadership.
- Evidence: the firm's published case study, May 2025, for the 2021 event.