Davidson Ventures
Davidson Ventures was my own firm from 2019 to 2025. It started as a video, web design and social media studio and grew into rebuilding how manufacturers, services firms and startups sell. It's also where I first built AI into my own work.
Role and tenure
Founder & Principal, 2019 to 2025. The firm also did business as The Triangle Company.
Highlights
- My firm's AI layer, started in 2022. I put ChatGPT on client work in December 2022, weeks after it launched, and was among its first 1% of users. As the tools grew, I built agents that worked from our CRM, and a second model that checked the first one's work before anything reached a client. Analysis that took weeks took hours.
- A 120-year-old Midwestern maker of firebrick and refractory products (2022 to 2025). I rebuilt how it sells, from the website up, and built its first online store. The store returned more than 50% on its costs in its first twelve months, with no paid advertising.
- A founder-led brand of professional makeup tools (2023 to 2024). I rebuilt its store and checkout before the 2023 holidays, and revenue grew more than tenfold within a few months.
- Danone North America. Repeat work for its go-to-market leaders: first a 2021 customer event at Purdue for the Away From Home team, filmed and cut into a sales video for food buyers, then strategy work for the team's leadership.
- Soar Into STEM, with Wings of Hope and Boeing (2021). A series of education videos and a recruitment video for a Boeing-sponsored youth aviation program. It sold out, and the nonprofit hired more instructors to keep up with demand.
- When a project needed more than me, I put together and led the team: strategy, finance, technical or creative people, picked for that project.
Notes
Clients not named here stay anonymous. More of this work is in the Trade stall, and what I build with AI now is in the Workshop.