What I built for the farm
When the Wilsons started selling beef straight to families in spring 2026, I built their back office, from the online store to the invoices. It's what family is for.
What I built
- A cleanup of the farm's shared folder in May 2026, run with Claude. I rebuilt it around the farm's three real workflows: operations, direct sales and brand. 363 files went in and 363 came out. Nothing was deleted, and exact duplicates were set aside for 90 days.
- The online store where families reserve shares, and its pages: the farm's story, the bulk order process, an FAQ, pickup details, a cuts and cooking guide, and cut sheets for halves and quarters.
- The order flow, from a reservation to the planning call, the cut sheet, the processing window and pickup.
- An invoice template, built with Claude. The order goes in on one tab and the invoice builds itself on the other, priced from hanging weight, with processing fees passed through at cost and the deposit taken off.
- A sales and margin tracker for each batch. Processing fees belong to the processor, not the farm, so the tracker keeps them out of the margin.
- The first batch of invoices, in July 2026: one per order, made from the template.
Notes
No customer names, prices or totals appear here. The store and the beef are the Wilsons'.